Standard Card Promotions
Reader Rewards
The Reader Rewards page appears in the London Evening Standard every day and showcases the best of the offers available to our card holders in a host of categories including film, theatre, retail, dry cleaning, fitness and food and drink.
Reader Rewards include:
Reader evenings
Discounts
Free products
Ticket giveaways
Exclusive offers for our Standard Card holders - Example of Potential Exposure and Rates
Duration: 1 week.
Exposure:
3 slots on Reader Rewards
- 12 cm x 4 columns
- 16 cm x 2 columns
- 5cm x 2 columns
Vendor screens on 1 day
Vendor bills (minimum of 200 bills in central London)
Online exposure at standard.co.uk/rewards for the duration of the offer
Standard Card newsletter (includes image, logo and brief description of offer)
Total cost: £10,000
Overall media value is more than £30,000
All offers need to add significant value to the Standard Card for the time period of the offer and be exclusively available to Standard Card holders. All offers run at the discretion of the Promotions Manager and need editorial approval.
Brands
Evening Standard
ES Magazine
Homes & Property
Stand-Alone Standard Card Promotions
Bespoke promotions exclusive to Standard Card holders can also run in the paper as stand alone promotions and these are charged at the usual promotional rate card. As these are exclusive to Standard Card holders they may also benefit from some of the multimedia exposure listed above.
To book or discuss the best promotion for your brand please call:
Danny Mansfield 020 7938 6381 / danny.mansfield@standard.co.uk
Anna Robertson on 020 7938 7618/ anna.robertson@standard.co.uk
Sarah Gates on 020 7938 7475/ sarah.gates@standard.co.uk
