London Voice

Understanding a city as vibrant, diverse and fast paced as London is no easy task. Over the years the Evening Standard has made a substantial investment in researching this complex and fascinating market.

The Evening Standard’s research programme is an ongoing process that evolves with the city it serves. Used to inform all areas of our business, our knowledge base also provide the media planning and buying community and our direct clients with a more insightful understanding of what our readers do and the reasoning and rationale that go into the decision making process.

One of the cornerstones of our research programme is London Voice, our exclusive London panel. London Voice has more than 6000 making it the largest research project focusing exclusively on those who live in the capital.
Members are comprised of 3000 Evening Standard readers as well as a base of 3000 non-readers who are representative of the London ITV region.
Having such a large base of consumer to speak to enables the Evening Standard to keep it's finger on the pulse of both its readers and the London market as a whole.

Beyond London Voice, the Evening Standard commissions a variety of research projects spanning across disciplines such as qualitative, ethnography, brand tracking and syndicated research. The Evening Standard is also a primary partner of the TNS London Media Study.

If you would like to know more about London Voice, or wish to find out how you could utilise the panel, please contact Marius Cloete 020 7938 6687