Word of Mouth
ES Magazine readers are influential when it comes to talking about products, places and brands. They tend to speak to many different people and their recommendations are proven to influence their listeners choices when they come to making their buying decisions.In the last year AB ES readers have strongly convinced others with their opinions on food, fashion, holidays and new technology.
TGI | 2008
In the last year ES readers...
- 19% have talked about clothes to many different people - they are also 123% more likely than the national average to have posted comments or reviews on the internet about clothes
- 29% have talked to many different people about food - 7% higher than the national average
- 68% more likely than the national average to have posted comments or reviews on the internet about healthy living
- 37% more likely than the national average to have talked about toiletries to many different people
- 42% more likely than the national average to have talked about financial services to many different people
- 48% more likely than the national average to have posted comments or reviews on the internet about cars
- 39% more likely than the national average to have talked about mobile phones to many different people
In the last year AB readers have talked about...
- Food and Wine: 89% - 5% higher than the national average
- Designer Clothes/Stores: 62% - 21% higher than the national average
- Holidays: 87% - equivalent to the national average
- New Technology: 73% - 7% higher than the national average
How Likely Are They To Convince Others About Their Opinions?
Food: Index 114
Healthy living: 132
Products: Index 106
Toiletries: 106
Financial services: Index 134
TV/Audio: Index 122
Mobile Phones: Index 117
Other ES Category Insights
Beauty, Health and Grooming
Fashion
Jewellery
Life Events
Motoring
Product Knowledge
Topics of Interest
Travel
Source: Premier TGI 2008, TGI April '07 - March '08
