Evening Standard

ES Category Insights

Life Events

Life Events

Life Events


ES Magazine readers are at key life stages where major purchasing decisions will be made in the next year. From home improvements to engagement jewellery, nursery essentials to mortgages, these readers are the perfect audience for your brand to have an impact on.

AB ES reader's are 51% more likely than the national average to purchase or sell a house or flat in the next year.

TGI | 2008


In the next year ES readers expect to experience the following:

  • 15% expect to change job - 60% higher than the national average
  • 18,000 expect to get engaged - 28% higher than the national average
  • 24,000 expect to get married - 41% higher than the national average
  • 51,000 expect to purchase or sell a house or flat - 36% higher than the national average
  • 14% expect to make home improvements - 30% higher than the national average





In the next year AB ES readers expect to experience the following:

  • 22% expect to change job - 118% higher than the national average
  • 11,000 expect to get engaged - 103% higher than the national average
  • 11,000 expect to get married - 99% higher than the national average
  • 48,000 expect to purchase or sell a house or flat - 51% higher than the national average
  • 17% expect to make home improvements - 5% higher than the national average
  • 14% expect to have a second or subsequent child - 154% higher than the national average





Other ES Category Insights


Beauty, Health and Grooming
Fashion
Jewellery
Motoring
Product Knowledge
Topics of Interest
Travel
Word of Mouth

Source: Premier TGI 2008, TGI April '07 - March '08