Beauty, Health and Grooming
ES Magazine readers actively look for advice on both healthcare and beauty. They have a high disposable income to spend on products and the propensity to indulge in skincare and cosmetics as well as lifestyle treatments to enhance their wellbeing.AB ES readers have spent £11.8m on skincare products and £8.5m on cosmetics.
TGI | 2008
ES Readers
In the last year...
- A quarter of ES readers have visited a website for health advice or information - 36% higher than the national average
- 52% of our readers choose food with added health benefits - 7% above the national average
- Over half believe that they should do more about their health
- 23% are interested in innovations in cosmetics
- More than a quarter of our readers have periodic health checks even when they are feeling fine - 32% higher than the national average
- Three quarters of our readers do activities to improve their health - 17% higher than the national average
In terms of exercise our readers do the following more than once a week:
- Running: Index 144
- Jogging: 253
- Exercise at the gym: Index 135
AB ES Readers
In the last year...
- AB ES readers have spent £11.8m on skincare products and £8.5m on cosmetics
- Our AB readers have spent a total of £5.5m on aftershave/EDT for themselves
- 56,000 AB ES women have had a facial - 16% higher than the national average. 11,000 AB ES men have also had a facial - 126% higher than the national average
- 17% AB ES women have had aromatherapy/massage - 28% higher than the national average. When looking at AB ES Men this figure rises to 66% higher than the national average
- 52,000 AB ES women have had a pedicure - 48% higher than the national average. When looking at AB ES men this figure rises to 61% higher than the national average
- 8,000 AB ES women have had cosmetic surgery and 16,000 have had cosmetic dentistry
- 7,000 AB ES men have had a manicure - 191% higher than the national average
Other ES Category Insights
Fashion
Jewellery
Life Events
Motoring
Product Knowledge
Topics of Interest
Travel
Word of Mouth
Source: Premier TGI 2008, TGI April '07 - March '08
