Fashion and Accessories

66% of Londoner's feel that they can rely on ES Magazine to show them the top fashion brands.

London Voice | 2008

• A quarter of ES readers like to read about clothes and fashion in magazines -26% higher than the national average
• 23% like to keep up with the latest fashion
• 18% only buy fashionable clothes
• 22% wear designer clothes - 79% above the national average
• 38% really enjoy shopping for clothes
• 17% spend alot on clothes - 13% higher than the national average
• When purchasing clothes 33% look for style and attractiveness - 28% higher than the national average
• Over half of ES readers buy new clothes every season - 25% higher than the national average
• 64,000 readers only buy their clothes in high class boutiques - 149% higher than the national average
• Half of our readers consider accessories to be very important - 23% higher than the national average
• 13% believe that a designer label improves a persons image - 34% higher than the national average
• AB ES readers are more than twice as likely than the national average to have a large amount of knowledge about designer clothes and stores

Spend

• Womenswear: £38m
• Menswear: £49.7m
• Handbags: £11.3m
• Shoes: £43m
• Dresses: £17.7m
• Trousers: £29.8m
• Shirts: £26.6m
• Blouses/tops: £21.7m
• T-shirts: £22.6m
• Sportswear: £14.2m

London Voice Opinions

• ES Magazine is a firm favourite amongst panellists with 88% reporting reading it and 39% saying that they might even run back to get one if a new agent forgot to give it to them
• 7 in 10 agree that ES Magazine manages to reflect the personality of London and that it offers a good balance of fashion and other features
• 69% also agree that it features a wide range of quality designer clothes and 66% felt they could rely on ES Magazine to show them the top fashion brands

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