Evening Standard

ES Magazine

ES Magazine Creative Solutions

ES Magazine Creative Solutions

ES Magazine is the perfect environment for your brand to reach a captive London audience with a high propensity to spend on must-have purchases, leisure activities, travel, motoring, technology and beauty products. Our creative solutions give standout to your brand within this important marketplace.

Advertorials


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These are a powerful medium designed to ‘stand out’ from traditional display advertisements by simulating our highly credible editorial content. Taking your brief we offer the complete service including copywriting, photography/picture search, layout, subbing and repro.
The client has the right of amendment throughout.

To view more advertorials click here



Barn Doors


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Barn doors are a fantastic creative platform, however, in order to protect the integrity of the Magazine, the format is strictly reserved for brands with the right associations with ES Magazine.

For more information on barn doors click here

Cover Wraps


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4pp cover wraps are possible on ES Magazine up to a full print run of 250,000 copies. These can be distributed in a particular area or areas of London to ensure a more tightly targeted audience is delivered.

For more information on cover wraps click here





Gatefolds


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Gatefolds are a dramatic way of gaining readers’ attention, because of their size; they provide more space for clients to get information across. Gatefolds can be situated at the front or back of ES Magazine, or both (6pp and 8pp versions can be stitched into the centre of the magazine). Themed issues of ES Magazine (for example Luxury or Fashion themed issues), can provide an excellent opportunity to link brands with the publication at a time which is especially relevant.

For more information on gatefolds click here


Bound-In Inserts


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Intrusive and offering the opportunity for longer copy and built in response mechanisms, bound-in inserts are the perfect way to do low-risk brand testing. Inserts can also be used in a targeted way, timed to tie in with themed issues of ES Magazine.

To view more information on inserts click here







Inverted Magazines


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Inverted magazines are essentially an extended advertorial, a tailor made front cover at the back of ES Magazine. Impactful and versatile, inverted magazines allow a client to own their own magazine within the format of ES Magazine.

To view more information on inverted magazines click here





Polybags/Onserts


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ES Magazine can be sealed in a polybag. Four colour printing is available on both sides. Branded polybags are often used to draw attention to a supplement or booklet inside the bag and can be a high visibility solution. Polybags are subject to editorial approval and are only available for print runs of 100,000+.

To view more information on polybags click here





Supplements


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There are currently 3 types of supplement sponsorship opportunities available;Editorial, Client and Advertorial.When appropriate, supplements are promoted via various channels, including the Evening Standard, standard.co.uk, newsletters to our database of registered users and via our vendor sites, providing added visibility and exposure for your brand or product.


To view more information on supplements click here




For digital solutions click here