Entertainments and the Arts
Our readers take full advantage of living in the most vibrant city in the world with the best entertainments scene right on their doorstep. They spend a fortune (and a great deal of time) each month entertaining themselves in the capital, whether this be going to live music gigs or visiting the latest art exhibition at one of the city’s galleries.Our readers are active influencers and regularly discuss their experiences with many other people. They also regularly leave comments and reviews on websites.
- ES readers are heavy cinema goers.6 in 10 go the cinema at least once a month and 1 in 3 go at least once a week
- They are 4 times more likely to be monthly cinema goers than the UK average and are also more likely to be monthly theatre goers than readers of any UK mid-market or quality newspaper
- They fill 2.7 million theatre seats each year - enough to fill the Old Vic theatre every night for 6 years and 8 months
- 85% of ES readers have attended an event after reading about it in the Evening Standard
- They are more likely than readers of any quality or mid market newspaper to attend classical or pop concerts in London on a monthly basis **
- ES readers are twice as likely to dine out with family and friends and also twice as likely to eat out more than once per week than readers of any UK quality or mid-market title. In addition they also spend more per head when dining out on social occasions than readers of any other UK quality or mid-market title **
- 79% of our readers are personally responsible for making the arrangement when they go out - they are the driving force in their social circles
- 94% refer to listings and entertainments ads at least once a week
Source: London Voice Entertainment, ¬ London Voice Going Out, * TGI 2008 Q2, ** Premier TGI 2008
