Circulation & Readership

The London Evening Standard's unique distribution model ensures that circa. 610,000 copies of London's only free quality evening title, reach smart opinion formers in and around the capital. Our key readership has a slight male bias and is young, upmarket with the majority of our readers in full time employment.

Circulation & Readership

Recent NRS data proves that the London Evening Standard reaches nearly 1.4 million Londoners

NRS released topline data in January 2010 which showed a very healthy increase in readership since moving to a free distribution model in October 2009 with readership up 146% from the previous period.

Latest NRS figures (Oct-Mar 10) show a further increase in readership to an astonishing 1.35 million, representing an average of 2.2 readers per copy from our 603,841 ABC circulation.

The quality of our readership profile has also been retained and our reach of 15-44 year olds has also grown.

Since our new distribution model, this metric suggests fantastic potential and confirms the London Evening Standard's position as a very attractive and cost effective proposition for all advertisers. Click here for the press release about the first NRS data published since going free...