Evening Standard

Evening Standard

Advertising Campaign

Advertising Campaign

By now you will have seen our bold launch campaign announcing our pledge to re-engage with London and deliver the quality newspaper Londoners deserve.

We have a radical new look which is fresh, modern and forward-looking, for a newspaper which will be fair, independent and will celebrate the capital.The campaign executions were created by McCann Erickson with media planning and buying through Walker Media. This is a three phase campaign which combines TV and Outdoor, including digital sites and buses all over London.

Click here to view our TV ad

Here are our creatives:

Phase One


  • phase1_1
  • phase1_2
  • phase1_3
  • phase1_4
  • phase1_5
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Phase Two


  • phase2_1
  • phase2_2
  • phase2_3
  • phase2_4
  • phase2_5
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Phase Three


  • phase3_1a
  • phase3_1
  • phase3_2
  • phase3_3
  • phase3_4
  • phase3_5
  • phase3_6
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Click here to see our new-look London Evening Standard